An extra pair of senior hands when your team is stretched.
Based in Naarm/Melbourne
Servicing Australia and Aotearoa New Zealand
Freelance publicist and writer for marketing and PR teams with more work than people. Film, travel, and consumer brands; not-for-profits; and purpose-led organisations.
ABOUT
I'm a freelance publicist and writer with 10+ years' experience across Australia, Aotearoa New Zealand and Asia.
I work on film, entertainment, travel and consumer brands, and increasingly in corporate affairs and with purpose-led organisations, including not-for-profits.
That variety keeps me sharp, and it's why teams bring me in when they're stretched. I get up to speed fast. I'm a workhorse, not a show pony, and I’d love to work with you.
Clients and campaigns have included Disney, Silversea, Palace Cinemas, Qatar Airways, Netflix, Melbourne Fashion Festival, Kmart and Mazda.
Services
01
Support for stretched teams
Experienced help for marketing and PR teams with more work than people, for a day, a week or a whole campaign.
02
Media materials and copywriting
Press releases, statements, backgrounders, key messages and social media copy, written to be picked up and shared, including on sensitive subjects.
03
Pitch decks and reporting (white-label)
Client pitch decks, proposals and coverage reports for agencies and PR teams, delivered in your branding and ready to send as your own.
04
Speech-writing and executive preparation
Speeches and remarks that sound like the person delivering them, plus briefings for leaders before press conferences and interviews.
05
Media relations, events and famils
Planning launches and announcements, hosting media familiarisation trips, lunches and dinners, and landing the coverage.
06
Influencer and ambassador campaigns
Organising influencer campaigns and managing brand ambassadors, from briefing to coverage.
Selected work
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![Front page of The Age featuring coverage of Parkville Class Action for Angela Sdrinis Legal.]()
ANGELA SDRINIS LEGAL, FRONT PAGE 'THE AGE' 2026
“Former youth detainees sue over ‘abuse’”
Edited the firm’s press release on its class action against the State of Victoria over alleged abuse in youth detention, then pitched the story and secured it as a front-page exclusive.
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![Models flanking designer Prabal Gurung at PayPal Melbourne Fashion Festival 2026.]()
PAYPAL MELBOURNE FASHION FESTIVAL 30TH ANNIVERSARY, 2026
Managed designer Prabal Gurung’s visit as the festival’s international guest of honour, including his keynote at the fashion business lunch.
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![Amy Poehler at the Sydney Opera House for Inside Out 2 event by Disney and Pixar.]()
Disney & Pixar's Inside Out 2, Sydney Opera House, 2024
Managed red carpet media for In Conversation with Amy Poehler and a special first look at Inside Out 2: multiple live crosses, plus leading entertainment print, digital, social and radio media.
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![Scenic view of waterfront houses and cabins on a hillside from Eye on the Baltic, photographed by Lauren Bamford, with a story by Lindy Alexander, during a Silversea cruise. A famil trip fascilitated by Georgia Vermeer at agency anouconcept.]()
SILVERSEA, MAJOR FEATURE, TRAVEL + LUXURY MAGAZINE (THE AUSTRALIAN) 2023
“Eye on the Baltics”
Organised a media famil on Silversea’s Baltic voyage for a journalist and photographer, working with the editorial team to deliver a six-page magazine feature, plus a digital story and social post. One of many strong features from the famil program. -
!['McCurry: The Pursuit of Color'.]()
SILVERSEA, MCCURRY: THE PURSUIT OF COLOR, 2022
Managed photographer Steve McCurry in market for the Australian premieres of his film with Silversea, hosting media events and premieres in Melbourne and Sydney.
